Natural Source Sales

Welcome to Natural Source Sales, a foodservice brokerage for natural and organic products. We represent leading brands to colleges & universities, corporate dining, vending, healthcare,  and more.

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Natural Source Foodservice Sales is a creative partnership between Greg Arz and John Schoning  to provide strategic sales experience specifically promoting natural foods to the growing demand in Food Service.

Northwest Regional Manager

John Schoning is a formally trained chef and an industry veteran of 30+ years. He was the first UNFI Western Region Foodservice Sales Manager. John pioneered the national foodservice division for Kettle Foods and also was in sales and management with US Foods for 14 years.  John resides in Portland, OR.



Christina Brown has always been passionate about clean and healthy eating. Coming from a medical background she saw first hand how important the food we consume affects our bodies. Christina has worked the past 2 years covering the fast growing Colorado market where she resides with her husband, son, and fur-baby.

Christina Brown



Danielle Sustendal is a native New Orleanian who spent the past 11 years in Los Angeles working with some of the best chefs in the business, including Wolfgang Puck. Danielle is passionate about great food and healthy living. Danielle has been developing the fast growing Texas and surrounding states market for nearly two years. She currently resides with her family in Austin, Texas.


Southwest Regional Manager

Greg Arz is an industry veteran of 30+ years with impressive sales and management contributions to Kraft/Oscar Mayer for 17 years. Greg then accelerated Gardenburger from niche to mainstream in foodservice and was a Regional Manager with J&J Snack Foods, & Rich Products. Greg resides in Davis, CA.


Specialty Accounts/ So Cal

Heather Federman has 20 plus years of foodservice sales success in Southern California, working directly with manufacturers, distributors, chains, business and industry accounts, vending and more. Heather feels honored each day that she is able to represent reputable manufacturers who care about more healthful food options, our environment and the people behind these foods who contribute to their fair production.


Specialty Accounts/So Cal

Nicole Billig is a foodie born and raised in Los Angeles.  She worked with Wolfgang Puck at Cut restaurant for 6 years and then made the transition to Natural Source Sales in 2014.  Nicole is the mother of three, a food blogger and is passionate about healthy, delicious foods. Nicole resides on the coast in Southern California.


Specialty Accounts/ San francisco bay area 

Mike Murray has been working in the food industry in California since 2008. After 5 years in the wholesale seafood business selling to some of the finest restaurants on the west coast, he moved to the CPG and foodservice food and beverage space working in sales and marketing roles for nationally distributed brands.  Mike enjoys practicing Iyengar Yoga, surfing and cooking delicious veggie meals.